Our Process
How We Work
After years of being active in the music industry, we’ve noticed certain patterns in successful artist careers. Most people think that talent is everything you need to become successful but that simply isn’t true.
A successful artist career consists out of three elements:
- Creative | The Music
- Career | The Business
- Mental | The Mental Health
We’ve combined our knowledge, experience and international network to create a coaching program that builds a sustainable and successful artist career.
First, the Creative Coaching program, we will take your music to the next level. You will get your own professional music mentor which will personally assist you to make your music sound professional.
Second, once your music is at a professional level, we can start working on the business side of your artist career. Creating music is one thing, making money from it is something else. In the Career Coaching program, we will focus on building your artist career, together.
Third, the Mental Coaching program. Building an artist’s career and becoming successful with it can be mentally challenging and could take its toll. That’s why we will personally coach you to remain healthy and well-balanced in your artist career.
Before starting the coaching program, all artists will go through an intake procedure in which we determine where your needs are at that moment so we can make a plan, custom-tailored to your personal goals and dreams.
What our clients say

Artists Coaching mainly helps me to set realistic goals for myself as an artist/company. In addition, I like having a neutral discussion partner (who knows about the industry) who can help me with the things I sometimes run into.

Ever since I started my coaching sessions I’ve been able to put my life into perspective, zoom out and get a grip on my day to day life. It’s helping me find balance in a chaotic world.


Every client is different and Joey’s team not only recognizes that but also takes the time to personally get to know you and the best approach in which you’d be best teachable. The amount of growth I’ve seen in such a short time is priceless.

Before the coaching, I just released a couple of tracks… With the help of Artist Coaching, I managed to release 10 tracks in just 8 months!

Since being coached, I have completed two songs in a month, without having the problem with overthinking on whether the songs are good or not, or if I should release it or not.

We wanted to get a second opinion, a sparring partner and someone who could help us through the hard mentally challenging times in our artist lives. That’s where Artist Coaching came in.

I’ve managed to get 1.000.000 streams on my music in just one year with the help of Artist Coaching.
Our Options
Creative Coaching
- Monthly Coaching Sessions
Career Coaching
- Monthly Coaching Session
- 4 x Music Feedback Moments
- Access To International Network
- Access To Artist Coaching Studio
Mental Coaching
- Monthly Coaching Session
- Unlimited Music Feedback Moments
- Access To International Network
- Access To Artist Coaching Studio
- 24/7 Contact With Coach